Overview

To leverage knowledge in brand management and marketing to develop and execute comprehensive strategies that enhance the visibility, engagement, and market position of Gray’s spirits brands.

Marketing

Develop the brand strategy and brand toolkit elements:

• Ensure all brand positioning and development elements are developed to be aligned to the brand strategy in collaboration with the Team Leader. To manage visual creation and production (end to end).
• All development plans and projects are delivered on time.
• Develop integrated Brand plans
• Develop innovation plans for the brand
• Manages brand(s) and co-ordinates brand support activities aligned to desired consumer decision journey and overall consumer experience
• Manage marketing spend. To assist with the budget monitoring file and to follow up with suppliers for invoicing.
• Develop and deliver marketing activities that contribute to the achievement of the desired consumer experience.
• Drive execution of brand plan within agreed guardrails for the brands.
• Manage specific brand projects from concept to execution (end to end).
• Report on marketing activities to suppliers.
• Deliver innovative thinking on product, communication and engagement solutions.
• Manage New product development projects (End to end).

Events

• Organize and manage events and ensure that it is up to the brand guidelines. To have relevant visibility materials on time.
• To ensure that events have good digital coverage where possible
• To organize with relevant external supplier for outsourcing of tasks and to ensure smooth run of operations